Author | The Third Deal

About author

Ruben Barrera

Ruben Barrera is a Texas-based entrepreneur, strategist, and believer whose journey through success, loss, and redemption inspired The Third Deal™.

For more than two decades, he built and led companies in technology, payments, and business consulting helping others grow from small beginnings to multimillion-dollar operations. Yet after reaching the height of professional success, Ruben discovered a deeper truth: profit without purpose is a

hollow victory.

The Third Deal™ chronicles his awakening.

The moment he realized that life and

business aren’t about what’s good for us or even just what’s good for others, but what’s good for God.

20+ Years as a Business Owner

Masters in Business Administration

2024 Keynote Speaker Texas Small Business Summit - Corpus Christi

Today, Ruben speaks and writes to help leaders align His Purpose + His Plan + His People = His Promise, guiding others to build lives and companies that honor both prosperity and divine purpose.

In 2025, he founded The Third Deal Foundation. A non-profit that aligns the frameworks of The Third Deal to help business owners and companies.

He lives in Corpus Christi, Texas, with his family, where he continues to mentor entrepreneurs, serve his community, and build ventures that reflect faith through action.