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The Third Deal
"Every deal you make carries the fingerprints of God."
  • What if every choice in business and life was part of a larger divine equation?

    In The Third Deal™, entrepreneur and visionary Ruben 

    Barrera invites readers to explore the three stages of human intention

    The First Deal (What's Good for Me?)

    The Second Deal (What's Good for Man?)

    The Third Deal (What's Good for God?)


    Through raw honesty and spiritual insight, Ruben weaves

    together business, faith, and personal transformation to reveal

    how God works through our ambition, our pain, and our purpose.


    From the boardroom to the garden, every chapter brings us closer

    to understanding that true success is not earned.

    It is entrusted. 


    When we align our Purpose, Plan and People with His Promise,

    we discover what it means to walk in freedom, love, and divine order.


    More than a book. It's an awakening.

    Every deal you make carries the fingerprints of God. 


A word from the author

For years, I chased what I thought success looked like. Building businesses, setting goals, and pursuing what I wanted. But eventually, God slowed me down. He humbled me and showed me there’s a better way to live.

A way where business and life can walk together. A way where purpose comes before profit. A way where every decision begins by honoring God first.

It wasn’t until I lost everything and surrendered my life to Him that I finally understood what truly matters. 

Building something eternal.

Building a legacy rooted in His Purpose, not mine.

My prayer is that the words and stories in this book help guide you back to the path He has created for you.

May God continue to Bless You all!

- Ruben Barrera


What you will achieve by this book

This book will help you to stop thinking rigidly while encouraging you to discover positive habits.

His Purpose

Readers will not only discover but also tap into their untapped potential, unlocking talents and abilities they may not have realized they possessed.

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His Plan

The book will instill a sense of self-belief and confidence, empowering readers to tackle challenges and pursue their goals with unwavering determination.

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His People

Readers will gain clarity about their aspirations and priorities, enabling them to set meaningful goals and stay focused on achieving them.

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TESTIMONIALS

What readers say about the book

★★★★★ – Life Changing
"The raw moments in this book hit hard....but they grounded me and reminded me that we're all human and created in God's image. This book is about how God’s purpose for each of us is woven into our lives. It shows how God fits into every aspect of our lives—personal, business, and community. If we listen in the quiet and allow Him to guide us, even when we feel like we’re losing control, we can finally live a life full of God’s purpose and not just our own."
- Beatrice-Santos Garcia, Business Professional

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★★★★★ – Life Changing
"This book will make you look at your life, seek your purpose and God and you’ll likely see a little of yourself in its pages.
This book made me see that God belongs in every business and every conversation"
-Whitney Milam, Strongelm Business Solutions

★★★★★ – Life Changing

Powerful! 

As I read the book, I could not help but keep seeing myself in there. 

Willy Yelverton, Baptist Deacon & Business Owner for 30+ years

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How Money Works in The Third Deal™

Money isn’t the promise we receive from God. It is one of the tools God gives us to steward.

To understand money, means to understand God first. His Purpose, His Plan, His People and His Promise.

When we do that we root ourselves in God first. Where money or profit is His results of us rooting our life in God.

The Third Deal™ isn’t about chasing wealth, status, or “winning” at business. It’s about being His steward of Goodwill. 

Rooting ourselves with God’s purpose, God’s plan, and the people He’s trusted us with.

That has to include how we handle every single dollar.

Click to see Where Your Dollar Goes